The Wrigley Fear No Food Contest (the “Contest”) is intended for viewing and participation in Canada only and shall be construed and evaluated according to the applicable laws of Canada. Please only proceed if you are a natural person who (at the time of entry): (i) is a resident of and physically located in Canada; and (ii) has reached the legal age of majority in your province or territory of residence. Internet access and a valid e-mail address are required to participate in the Contest. Many public libraries, retail businesses and others offer free computer and internet access and a number of internet service providers and other companies offer free email addresses. Standard data rates apply to participants who choose to participate in the Contest via a mobile device. Please contact your service provider for pricing and service plan information and rates before mobile device participation.

Contest Period

The Contest commences on January 1, 2018 at 12:00:01 AM (ET) and closes on March 31, 2018 at 4:59:59 PM (ET) (the “Contest Period”). For the purposes of these Rules, a Day will be defined as 12:00:01 AM (ET) to 12:00:00 AM (ET) the following day (each, a “Contest Day” and collectively, the “Contest Days”) other than March 31, 2018 (the “Contest Closing Date”) which begins at 12:00:01 AM (ET) and ends at 4:59:59 PM (ET) as noted above. The Contest computer system (the “Contest Computer”) is used to govern all computer and time-related aspects of the Contest and, among other things, is the official time-keeping device for the Contest.

Eligibility

To be eligible for the Contest an individual, herein defined as an “Entrant”, must at the time of entry: (i) be a resident of and physically located in Canada; (ii) have reached the legal age of majority in their province or territory of residence, and (iii) have and use only one (1) valid email address to participate in the Contest. Employees, representatives, agents, officers and directors (and immediate family members and members of the same household of such persons, including common law spouses and persons with whom such persons are domiciled) of Wrigley Canada (the “Sponsor”), Corus Sales Inc. ("Corus”), Chef Lynn Crawford Consulting Inc., their respective subsidiaries, affiliates, associated companies, prize suppliers, advertising/contest agencies and any other individual or entity involved in the development, production, implementation, administration, judging or fulfillment of the Contest (collectively, the “Contest Parties”) are not eligible to enter or win a prize.

How To Enter

a.

No Purchase Necessary. To register, go to www.excelfearnofood.ca (the “Website”).

b.

First time visitors: Click “Sign Up” and complete the Official Registration Form (the “Registration Form”) with your first and last name; e-mail address; create and confirm a password (alpha numeric only with 4-12 characters (the “Password”)), complete mailing address; daytime telephone number;select your age range; correctly answer the mathematical skill-testing question (found on the webpage) without any mechanical assistance of any kind; read and accept these Official Rules (the “Rules”), and select “Sign up” to submit your completed Registration Form (the “Registration”). Upon successful Registration, you will receive a “Welcome” and “Thank you” message confirming your registration and one (1) entry (an “Entry”).

c.

Returning visitors: Select “Log In”; enter your email address and password and select “Log In” to submit an Entry. Each Entrant is allowed only one (1) Entry on each Contest Day of the Contest Period.

d.

Submitting an Entry: Entrants will receive a “Thank You” message for any subsequent successful Entry after Registration. If an Entrant does not receive a “Thank You” message, look for a message that provides further direction on why your attempted Entry was not accepted.

Limits and Maximum Numbers of Entries

a.

There is a limit of one (1) Registration per person. All Registrations must be submitted by the individual/Entrant and not by another individual on Entrant’s behalf. For greater certainty and the avoidance of any doubt, a person can only use one (1) email address to enter the Contest and under no circumstances can an e-mail address be shared with another individual. Your Registration and Entries may be rejected if (in the sole and absolute discretion of the Sponsor) the Registration Form is not fully completed with all required information and submitted and received in accordance with these Rules during the Contest Period. The Contest Parties and each of their respective officers, directors, employees, agents, representatives, successors and assigns (collectively, the “Released Parties”) are not responsible for late, lost, misdirected, delayed, incomplete or incompatible Registrations or Entries (all of which are void).

b.

The maximum number of Entries that an eligible Entrant can submit in relation to this Contest is ninety (90) Entries. This is only possible if an eligible Entrant: (i) completes his/her Registration on the first Contest Day of the Contest Period (1 Entry); (ii) visits the Website and logs-in by using his/her email address and Password on each of the eighty-nine (89) remaining Contest Days of the Contest Period for a total of ninety (90) Entries. Under no circumstances will any person or persons be permitted to obtain more than the stated maximum number of Entries in relation to this Contest.

c.

If it is discovered by the Sponsor or Bespoke Perspective Inc. (the “Contest Administrator”) that any person has attempted to: (i) obtain more than one (1) Registration; (ii) use multiple names, identities, email addresses; (iii) obtain more than the stated maximum number of Entries via any given method of submitting Entries as specified in these Rules in relation to this Contest; or (iv) use any automated, macro, script, robotic or other system(s) or program(s) to enter or otherwise participate in or to disrupt this Contest; then he/she may be disqualified from the Contest and all eligible Entries received to date or thereafter may be deemed void in the sole and absolute discretion of the Sponsor.

Verification

a.

All Registrations are subject to verification at any time and for any reason. The Sponsor reserves the right, in its sole and absolute discretion, to require proof of identity and/or eligibility in a form acceptable to the Sponsor ( including, without limitation, government issued photo identification): (i) for the purposes of verifying an individual’s eligibility to participate in this Contest; (ii) for the purposes of verifying the eligibility and/or legitimacy of any Registration or Entry and/or other information entered (or purportedly entered) for the purposes of this Contest; and/or (iii) for any other reason the Sponsor deems necessary, in its sole and absolute discretion, for the purposes of administering this Contest in accordance with the letter and/or spirit of these Rules.

b.

Failure to provide such proof to the complete satisfaction of the Sponsor within the timeline specified by the Sponsor may result in disqualification in the sole and absolute discretion of the Sponsor. The sole determinant of the time for the purposes of this Contest will be the Contest Computer.

Prizes

a.

Daily Prizes: Each daily prize consists of one (1) $100.00 (CDN) Visa prepaid gift card (“Daily Prize”). A total of ninety (90) Daily Prizes are available to be won, with one (1) Daily Prize awarded for each Contest Day during the Contest Period. For each draw, Entrants will be drawn from the total number of cumulative eligible Entries received from the start of the Contest to the end of the applicable Contest Day, less the Entries drawn on previous Contest Days for the Daily Prize. See section 7.a Daily Prize Draws for further details. The total value of all Daily Prizes over the Contest Period is $9,000.00 (CDN) (excluding tax).

b.

Grand Prizes: The grand prize consists of three (3) $9,000.00 (CDN) (excluding tax) Fear No Food Experiences with celebrity Chef Lynn Crawford on April or May TBD, 2018 and related activities for three (3) winners and three (3) guests (“Grand Prize”). Three (3) Grand Prizes are available to be won amongst all eligible Entries received during the Contest Period. NOTE: Each of the three (3) winner’s may invite one (1) guest. The guest may accompany the winner to all related Fear No Food Experience activities which include:

1.

on April or May (TBD), 2018, for each winner and guest, either: (1) a round-trip flight to Toronto Pearson International Airport (“Toronto Pearson”) from the airport closest to the winner’s residence (the “Local Airport”), (round-trip transportation from the winner or guest’s residence to the Local Airport not included) and round-trip transportation from Toronto Pearson to a designated Toronto hotel (the “Hotel”); or (2) if the winner lives within a 265 kilometer radius of the Hotel, round trip limousine transportation from the Grand Prize winner’s residence to the Hotel (maximum cost of round-trip flights for winner and guest is $2000.00 (CDN) (excluding tax); maximum cost of limousine service is $1,000.00 (CDN), (excluding tax). Actual cost may be less and any difference between the actual cost and the stated maximum cost will not result in compensation to the winner;

2.

accommodation for two (2) nights in the Hotel for each winner and guest (double occupancy) and a $250.00 (CDN) prepaid Visa gift card for each of the winner and the winner’s guest);

3.

on April or May (TBD), 2018, each winner and guest will be transported to a location in Toronto TBD to start a full day Fear No Food Toronto tour with Chef Lynn Crawford;

4.

Chef Lynn Crawford will guide the winners and guests on a tour of different food experiences in Toronto (details TBD) and after the tour, Chef Lynn Crawford will accompany winners and guests to Ruby WatchCo restaurant, 730 Queen St E, Toronto, ON M4M 1H2, to enjoy a complete dining experience (details TBD);

5.

after dinner, the winners and guests will be transported back to the Hotel for the second night of accommodation;

6.

on April or May, 2018 (TBD) winners and guests will check out of the Hotel and either be transported to Toronto Pearson for return flight to the Local Airport; or be picked up by limousine for the return trip to the winner’s residence (Transportation details are subject to change due to time considerations for flights)(transportation from Local Airport to winner or guest’s residence is not included).

c.

The Grand Prize is for three (3) people and three (3) guests. The Grand Prize has an approximate maximum retail value of $9,000.00 (CDN) (excluding tax) each, dependent on travel costs determined by the winner’s location of residence, hotel, dinner and other costs yet to be determined. Prizes must be accepted as awarded and are not transferable, assignable or convertible to cash (except as may be specifically permitted by Sponsor in its sole and absolute discretion). No amendments or substitutions to any of the terms and details will be allowed, except at Sponsor’s option. Sponsor reserves the right, in its sole and absolute discretion, to substitute any Prize with a prize of equal or greater retail value. Flight and other transportation bookings, Hotel reservations and other details of the $9,000.00 (CDN) (excluding tax) Fear No Food Experience with Chef Lynn Crawford will be arranged by the Contest Administrator in consultation with the Grand Prize winners.

d.

There is a limit of one (1) Daily Prize per person and one (1) Grand Prize per person, per household address. An Entrant is still eligible to win a Grand Prize even if they are a Daily Prize winner.

Eligible Winner Selection and Odds of Winning

a.

Daily Prize Draws There will be a total of ninety (90) random draws conducted by the Contest Administrator. One (1) Entrant will be randomly selected per Contest Day. The draw for each Contest Day shall occur on the next Contest Day, except as described below. All daily draws will be held on or about 11:00 AM (ET) in Oakville, Ontario. The first random draw will be held on January 2, 2018 from Entries received between 12:00:01 AM (ET) on January 1, 2018 and 12:00:00 AM (ET) on January 2, 2018. Thereafter random draws will be held for each Contest Day during the Contest Period from the cumulative entries received by the end of that Contest Day. Draws for Entries where the Contest Day falls on a Friday, Saturday or Sunday will be performed on the following Monday. If the draw date falls on a statutory holiday, the draw shall occur on the next business day. Therefore, the last random draws for the March 30, 2018 and March 31, 2018 Contest Days, (2) two draws in total, will be held on April 2, 2018. Odds of winning a Daily Prize will depend on the total number of cumulative eligible Entries received from the start of the Contest to the end of the applicable Contest Day, (less the Entries drawn on previous Contest Days for the Daily Prize). If for any reason whatsoever, there are not sufficient Entries received for any specific Contest Day, the Daily Prizes will be awarded on the following Contest Day. This process will continue until all Daily Prizes are awarded until the Contest Closing Date, and any unawarded Daily Prizes will be forfeited.

b.

Grand Prize Draw A random draw for three (3) eligible Entrants will be conducted from all Entries received by the end of the Contest Closing Date on or about April 2, 2018 at 11:00 AM (ET) in Oakville, Ontario. Odds of winning the Grand Prize will depend on the total number of eligible Entries received by the end of the Contest Closing Date.

c.

Each selected Entrant, who must be the age of majority in his/her province or territory will be contacted by e-mail within ten (10) business days from the draw date. If any selected Entrant does not reply to the e-mail within the ten (10) day time frame indicated within the e-mail, his/her Entry will be disqualified without any liability to the Sponsor, and another Entrant will be randomly selected from the remaining eligible Entries from that Contest Day or the Grand Prize Draw, as applicable, and the process above will be repeated until such time as contact is made with a selected Entrant from that Contest Day or for the Grand Prizes, as applicable, until there are no more eligible Entrants from that Contest Day or Grand Prizes.

Eligible Winner Confirmation Process

a.

Before being declared a confirmed winner, each selected Entrant’s answer to the mathematical skill-testing question must first be verified to ensure he/she has answered it correctly on the Registration Form. If any selected Entrant (each an “Eligible Winner”) has incorrectly answered the mathematical skill-testing question, he/she will be disqualified without any liability to the Released Parties, and another Entrant will be randomly selected from that Contest Day or for the Grand Prize, as applicable, and the above process will be repeated until such time as there is one (1) winner per Contest Day with three (3) Grand Prize winner, or no more eligible Entries are available for the specific Contest Day or Grand Prize.

b.

Release Form Prior to being declared a winner and receiving a Daily Prize or one of the Grand Prizes (collectively, referred to as a “Prize”), each selected Entrant will be required to complete and return the Sponsor’s Declaration of Compliance and Release of Liability Form (the “Release Form”). By completing and returning the Release Form and accepting a Prize, each Eligible Winner hereby: (i) confirms compliance with these Rules; (ii) acknowledges acceptance of the applicable Prize (as awarded); (iii) releases the Released Parties from any and all liability in connection with this Contest, his/her participation therein and/or the awarding and use/misuse of the applicable Prize or any portion thereof; and (iv) agrees to the publication, reproduction and/or other use of his/her name, address (city and province), voice, video, statements about the Contest and/or photograph or other likeness without further notice or compensation, in any publicity or advertisement carried out by or on behalf of the Sponsor in any manner or medium whatsoever, including print, broadcast or the internet for perpetuity worldwide. If an Eligible Winner: (a) failed to correctly answer the skill-testing question on the Registration Form; (b) cannot accept (or is unwilling to accept) the applicable Prize (as awarded) for any reason; (c) does not return the Release Form within ten (10) business days, the time period specified on the Release Form; and/or (d) is determined to be in violation of these Rules (all as determined by the Sponsor in its sole and absolute discretion); then he/she may, in the sole and absolute discretion of the Sponsor, be disqualified (and, if disqualified, will forfeit all rights to the applicable Prize) and the Sponsor reserves the right, in its sole and absolute discretion and time permitting, to randomly select an alternate eligible Entrant from among the remaining eligible Entries submitted and received in accordance with these Rules during the applicable Entry Period (in which case the foregoing provisions of this section shall apply to such newly selected Entrant).

Delivery of Prizes

Daily Prizes will be sent by courier requiring signed receipt to each verified Daily Prize winner’s address as indicated on the Registration Form within sixty (60) days of each draw date. If any Prize is returned as undeliverable, the Prize winner will forfeit their Prize and the Prize will not be awarded. Grand Prize details will be communicated via email to each of the Grand Prize winners. Flights or other transportation to and from the Hotel, Hotel accommodation, Fear No Food Experience with Chef Lynn Crawford details and additional Prize details will be arranged by the Contest Administrator and communicated to each of the Grand Prize winners. Final travel documents and the $250.00(CDN) prepaid Visa gift cards will be delivered via registered mail to each of the Grand Prize winners once arranged.

General Conditions

a.

All Registrations and Entries become the property of the Sponsor. This Contest is subject to all applicable federal, provincial and municipal laws. The decisions of the Sponsor with respect to all aspects of this Contest are final and binding on all Entrants without right of appeal, including, without limitation, any decisions regarding the eligibility/disqualification of Registrations, Entries, and/or Entrants. By participating in this Contest, you are agreeing to be legally bound by the terms and conditions of these Rules. ANYONE DEEMED BY THE SPONSOR TO BE IN VIOLATION OF THE LETTER AND/OR SPIRIT OF THESE RULES FOR ANY REASON IS SUBJECT TO DISQUALIFICATION IN THE SOLE AND ABSOLUTE DISCRETION OF THE SPONSOR AT ANY TIME.

b.

Unless otherwise directed by the Sponsor, no correspondence will be entered into except with the Eligible Winners. The Released Parties are not responsible for typographical or other errors in the offer or administration of this Contest, including but not limited to errors in the Entrants’ Registration Form, advertising materials, these Rules, the selection and announcement of the Prizes and/or Prize Eligible Winners and/or the distribution of the Prizes.

c.

Further, the Released Parties will not be liable for: (i) any failure of the Website during the Contest Period; (ii) any technical malfunction or other problems of any nature whatsoever, including, without limitation, those relating to the telephone network or lines, computer on-line systems, servers, access providers, computer equipment or software; (iii) the failure of any Entry, Registration, and/or other information to be received, captured or recorded for any reason whatsoever, including, but not limited to, technical problems or traffic congestion on the internet or at any website; (iv) any injury or damage to an Entrant’s or any other person’s computer or other device related to or resulting from participating in the Contest; and/or (v) any combination of the above. Prizes may not be exactly as shown. PRIZES ARE AWARDED “AS IS” WITHOUT ANY EXPRESS OR IMPLIED REPRESENTATIONS OR WARRANTIES WHATSOEVER BY SPONSOR OR THE PRIZE PROVIDER, INCLUDING WITHOUT LIMITATION ANY WARRANTY AS TO MERCHANTABILITY OR FITNESS FOR INTENDED PURPOSE.

d.

In the event of a dispute regarding who submitted a Registration/Entry, the Sponsor reserves the right, in its sole and absolute discretion, to deem the Registration/Entry to have been submitted by the authorized account holder of the email address submitted at the time of Registration. “Authorized account holder” is defined as the person who is assigned an email address by an internet provider, online service provider, or other organization (e.g. business, educational institute, etc.) that is responsible for assigning email addresses for the domain associated with the submitted email address. An Entrant may be required to provide proof (in a form acceptable to the Sponsor, including, without limitation, government issued photo identification) that he/she is the authorized account holder of the email address associated with the Registration/Entry in question.

e.

The Sponsor reserves the right, subject only to the approval of the Régie des alcools, des courses et des jeux (the “Régie”) in Quebec, to withdraw, amend or suspend this Contest (or to amend these Rules) in any way, in the event of any cause beyond the reasonable control of the Sponsor that interferes with the proper conduct of this Contest as contemplated by these Rules, including, without limitation, any error, problem, computer virus, bugs, tampering, unauthorized intervention, fraud or failure of any kind whatsoever. Any attempt to damage any website or to undermine the legitimate operation of this Contest in any way (as determined by Sponsor in its sole and absolute discretion) may be a violation of criminal and civil laws and should such an attempt be made, the Sponsor reserves the right to seek remedies and damages to the fullest extent permitted by law. The Sponsor, with the consent of the Régie, reserves the right to cancel, amend or suspend this Contest, or to amend these Rules, in any way without prior notice or obligation, in the event of any accident, printing, administrative, or other error of any kind, or for any other reason whatsoever. Without limiting the generality of the foregoing, the Sponsor reserves the right, in its sole and absolute discretion, to administer an alternate mathematical skill-testing question as it deems appropriate based on the circumstances and/or to comply with applicable law.

f.

For Quebec residents: Any litigation respecting the conduct or organization of a publicity Contest may be submitted to the Régie for a ruling. Any litigation respecting the awarding of a Prize may be submitted to the Regie only for the purpose of helping the parties reach a settlement.

g.

The Sponsor reserves the right, subject only to the approval of the Régie in Quebec, to adjust any of the dates, timeframes and/or other Contest mechanics stipulated in these Rules, to the extent necessary, for purposes of verifying compliance by any Entrant or Entry with these Rules, or as a result of any technical or other problems, or in light of any other circumstances which, in the opinion of the Sponsor, in its sole and absolute discretion, affect the proper administration of the Contest as contemplated in these Rules, or for any other reason.

h.

In the event of any discrepancy or inconsistency between the terms and conditions of these English Rules and disclosures or other statements contained in any Contest-related materials, including, but not limited to: the Registration Form, Website, French version of these Rules, and/or point of sale, television, print or online advertising; the terms and conditions of these English Rules shall prevail, govern and control to the fullest extent permitted by law.

i.

All intellectual property, including but not limited to trade-marks, trade names, designs, promotional materials, web pages, source code, drawings, illustrations, logos, slogans and representations are owned by one of the Contest Parties and or their respective affiliates or authorized licensors. All rights are reserved. Unauthorized copying or use of any copyrighted materials or intellectual property without the express written consent of its owner is strictly prohibited.

j.

This Contest is exclusively governed by and construed in accordance with the domestic laws of the Province of Ontario, Canada and the federal laws of Canada applicable therein. Except as noted in Rule 10f, any dispute arising hereunder shall be adjudicated solely in the applicable court in Toronto, Ontario, Canada.

k.

By entering this Contest, each Entrant expressly consents to the Sponsor, its agents and/or representatives, storing, sharing and using the personal information submitted with his/her Registration/Entry only for the purpose of administering the Contest and in accordance with Sponsor’s privacy policy (available at: http://www.wrigley.com/global/privacy-statement.aspx). This section does not limit any other consent(s) that an individual may provide the Sponsor or others in relation to the collection, use and/or disclosure of their personal information. No commercial or other communications unrelated to the Contest will be sent to Entrants unless they have otherwise agreed to receive such communications.

Excel and all affiliated designs are the trademarks of the Wm. Wrigley Jr. Company, Wrigley Canada Licensee.